Increased global distribution and strong media coverage for the 2009 TT Races boost Isle of Man’s profile, acording to RoadRacingWorld.com. The promotion of the event is part of a wide-ranging strategy by the Department of Tourism and Leisure to raise the number of visitors to the Isle of Man TT. This year saw an increase of around 2,500 visitors compared to the 2008 TT fortnight.
The TT races topped the ITV 4 viewing figures during race week with the Pokerstars Senior TT on Friday 12th achieving ITV 4’s highest viewing figures of the week with an average audience of 462,000 and a peak of over 500,000. The TT races occupied the first four places in ITV4’s audience ratings for the week ending 14th June.
Leading broadcasters Discovery Channel (US), Channel Ten (Australia), TVE (Spain), Rai (Italy), Abu Dhabi TV (UAE), Sport Five (Czech Republic), ViaSat (Scandinavia), Channel 4 (Finland) and Band Sport (Brazil) all took the full package of ten hour long international programmes produced by North One. ESPN (Brazil) also took the 2 one hour highlight shows. In total 35 countries carried the full international highlights package, with a total household reach of 209,627,000.
Independent analysis of the Television coverage by media analysts TNS Sport has revealed that the Isle of Man TT brand received global exposure through the Television coverage to an equivalent advertising value of £4,914,550 of which £406,753 was in the UK. In addition a further £2,188,405 was generated in press coverage, including over £1.000,000 in UK titles.
And yes, I’m back… Oh, joy!




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